attitude research

attitude research
/'ætɪtju:d rɪˌsɜ:tʃ/, attitude survey /'ætɪtju:d ˌsɜ:veɪ/ noun
1. the act of carrying out a survey to discover people’s attitudes to products, advertisements or the companies producing them
2. research that attempts to discover whether people’s feelings about something, such as the company they work for, are positive or negative

Marketing dictionary in english. 2015.

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